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Introduction

The Red Hot Chili Peppers is one of the most successful alternative rock bands in history. The band that was created in 1983 by lead singer Anthony Kiedis and Michael Balzary. Since the bands start they have sold 80 million records around the world making them one of the best-selling bands ever. The Red Hot Chili Peppers also hold alternative rock records like the most number one songs and the most top ten songs. The Historic band was inducted into the Rock and Roll Hall of Fame in 2012 and is still making music today. Many bands that were started 33 years ago have slowly become irrelevant today, however The Red Hot Chili Peppers are still a relevant and popular band. The Red Hot Chili Peppers have been able to keep their relevance and popularity through the use of social media.

Facebook and Twitter Presence

The Chili Peppers usage of Facebook and Twitter is a prime example of how social media keeps the band’s great popularity.  The band uses Facebook in many different ways such as posting dates of when they tour, this is incredibly helpful to millions of fans who want to see the band perform live. The bands Facebook page also advertises merchandise which boosts revenue for the band and keeps their popularity high with their admirers. The Red Hot Chili Peppers Facebook page helps the band connect with viewers by showing videos and photos of live concerts. Twitter has a strong young adult presence which helps The Red Hot Chili Peppers get a new batch of fans. The band does this by tweeting song lyrics, album art, gifs, photos, and short videos of the band.  The band has over two million followers which help them spread their popularity through retweets. Facebook and Twitter help a great deal with keeping The Red Hot Chili Peppers a renowned band.

 

 

 

Snap Chat and Instagram Presence

Snap Chat and Instagram are also very well-known sources of social media that Assist in Keeping the Chili Peppers famous. The chili peppers use Instagram to post daily pictures of the bands concerts. They also use Instagram to show off their old historic concert pictures and their album covers. The band really connects with their followers when they post pictures of their fans.  The band uses snap chat to also showcase their performances but also show the band members doing everyday stuff.  The everyday stuff shows what the band does while their not in concert such as traveling, going to restaurants, getting ready to go to concerts, and meeting fans across the world. Snap Chat shows the band at a personal level helping the band bond with their audience. Twitter and snap chat help support the bands continuous success and significance to the world.

YouTube and The Official Website

YouTube and The Red Hot Chili Peppers official website are the best contributors in promoting the band. The reason that YouTube is one of the best promoters of the band is because it is an easy way for fans to listen to both of the band’s old and new songs. The Red Hot Chili Peppers YouTube page also lets visitors see the sometimes strange but very cool and well done music videos. YouTube also allows the band to show preview songs to get their fans excited to hear their new albums. Interview videos on YouTube also help the fans connect with the Chill Peppers. The official website of The Red Hot Chili Peppers has many of the same features as other social media outlets such as videos, music, scheduling of tours, merchandise, and interviews. However the website has much more content than the other social media outlets like its news and community.  The website’s news keeps everyone updated on the bands recent activities which helps keep their relevance extremely high among the viewers. The purpose of the website’s community is to allow fellow fans to connect with each other and voice their experiences about The Red Hot Chili Peppers.

Conclusion

Social media has kept The Red Hot Chili Peppers a significant and popular band today. They have done this by using Facebook and Twitter to spread their great music from millions old to new fans. The band uses Instagram and Snap-Chat to connect with their fans on a personal level. YouTube helps the band show off their great music videos and gets people excited for their new albums. The Red Hot Chili Peppers website helps the fan community share their experiences. The social media outlets provide videos, posts, music, merchandise, and interviews which promote the band. The Red Hot Chili Peppers were able to evolve to the social media age and continue their status as a legendary and well-known band.

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